Nine Steps to an International Marketing Strategy
As technology breaks down geographic and cultural communication barriers, even small businesses can often tap into the global marketplace. If you think your business is too small to pursue...
View ArticleSeven Secrets to Improving Website Conversion
A few years ago, I decided to upgrade my digital camera before an upcoming family vacation. I know just enough about digital cameras to be dangerous, and had an idea of which features were important...
View ArticleSix Effective Methods for Building Measurable Online-to-Offline Conversions
Although a vast majority of traditional retailers have some sort of ecommerce on their Web sites, there are still a significant number of mom and pop brick and mortar retailers that are unable or...
View ArticleBuilding a Successful Business with The 7 P’s
While I’ve never considered myself an entrepreneur per se, my experience with startup agencies has taught me a thing or two about building a successful business. That’s not to say I haven’t learned a...
View ArticleSearch Engine Marketing Specialization Can Hurt Overall Campaign Effectiveness
Recently, our search engine marketing (SEM) agency, Anvil Media, was up against a competitor for a piece of business. It was one of the rare situations in which we were notified that the company...
View ArticleThe Three F’s Every Successful Entrepreneur Should Master
As a long-time entrepreneur, I’ve had the opportunity to found and co-found a variety of businesses and non-profit organizations. More recently, I’ve sat on advisory boards for other companies and have...
View ArticleThe 5 W’s of a Winning Startup
As I transition my career to focus more on consulting with startups and agencies, I’m discovering patterns in my discussions with business owners. My OCD/anal-retentive nature drives my need to...
View ArticleThree Tips for Getting the Most from your Business Mentor
As a long-time entrepreneur, I’ve had an opportunity to advise a variety of startup companies over the years. In that time, I’ve noticed common themes among fledgling business owners (and executives)....
View Article7 Ways to Sabotage a (Timeshare) Sale and 10 Ways to Save It
While on a recent Mexico vacation, I agreed to sit through a 90 minute presentation about private residences (not to be confused with timeshare condos!). Hours later, I found myself frustrated,...
View ArticleFour Strategies To Keep Your Clients From Firing You
Since I joined the agency world in 1994, I’ve had the opportunity to pitch digital marketing services literally thousands of companies. In that time, I’ve even been fortunate enough to have won a...
View ArticleTurn Website Visitors into Customers via Conversion Optimization
As the old adage goes, “You can lead a horse to water, but you can’t make him drink.” In a digital world, a lack of ability to convert website visitors into customers can crush your business. Rather...
View Article2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media,...
View ArticleHire for Culture, Talent and Traits, not Skills, Knowledge or Experience
As founder of career community pdxMindShare, I’ve met thousands of professionals over the last decade and heard their unique stories. Over that time, I’ve had the opportunity to identify trends in what...
View ArticleSix Alternatives to LinkedIn Questions & Answers
I can’t tell you how disappointed I was to read that LinkedIn plans to discontinue LinkedIn Questions & Answers at the end of January. For many years, LinkedIn has been a top five traffic source to...
View ArticleUnhappy With Your Business? Create a Credo!
While lying in bed one night, I began thinking about how unhappy I was at work and how I’d wished things were different. I’d spent so many years trying to keep my team happy and realized I’d failed...
View ArticleIt’s Just Business
At some point in our lives, we’ve heard the phrase “It’s just business.” Typically, the phrase is preceded by a more powerful statement, like “we have to let you go, nothing personal.” Whether you’re...
View ArticleGood Enough: Agency vs. In-House Marketing Career
In the midst of retooling and repositioning my search engine marketing agency to an integrated marketing consultancy, I’ve had the opportunity to interview a variety of candidates for key roles. While...
View Article3 Ways to Rock Your SEO (As Told In Band Photos)
I’m thrilled to speak at the upcoming virtual event: LEARN. This event includes more than 40 sessions on social media and digital marketing, and I am presenting on SEO. Inspired by Awkward Band Photos...
View ArticleFour Leadership Lessons from George Clooney’s Kowalski in Gravity
Last night, I watched the Academy Award-winning movie, Gravity. I was riveted by the effects and storyline, but what moved me most as an entrepreneur, was Clooney’s brief but memorable role as...
View ArticleTips to Enhance Your Events via Social Media
This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused...
View Article5 Sure-Fire Ways to Impress Your CMO
One of the most elusive and challenging executive roles in larger corporations is that of the chief marketing officer (CMO). Typically responsible for all aspects of marketing, from initial product and...
View ArticleThe 4 P’s Of A Successful Marketing Automation Program
I’m a big fan of marketing automation, don’t get me wrong. At Anvil, we champion the use of marketing automation, particularly to our B2B clients. Unfortunately, our own internal use of a marketing...
View ArticleTips For A Successful Internship From A Former Intern
I recently had lunch with a former Anvil intern and was able to gain valuable insights into improving our company, from a fresh perspective. It also gave me an opportunity to share my tips for recent...
View ArticleMobilize Your Content For A Growing Mobile Audience
We all know that content is king, where search engines and social media platforms rule the digital landscape. Brands like Red Bull and GoPro have embraced the concept of being publishers, and sales...
View ArticlePodcast Strategy: A Roadmap for Businesses
If you’re an active podcast listener, you likely use popular podcast platforms (i.e. “podcatchers”) like iTunes, Soundcloud, and Google Podcasts to download or stream one of more than 1 million...
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