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Nine Steps to an International Marketing Strategy

As technology breaks down geographic and cultural communication barriers, even small businesses can often tap into the global marketplace. If you think your business is too small to pursue...

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Seven Secrets to Improving Website Conversion

A few years ago, I decided to upgrade my digital camera before an upcoming family vacation. I know just enough about digital cameras to be dangerous, and had an idea of which features were important...

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Six Effective Methods for Building Measurable Online-to-Offline Conversions

Although a vast majority of traditional retailers have some sort of ecommerce on their Web sites, there are still a significant number of mom and pop brick and mortar retailers that are unable or...

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Building a Successful Business with The 7 P’s

While I’ve never considered myself an entrepreneur per se, my experience with startup agencies has taught me a thing or two about building a successful business. That’s not to say I haven’t learned a...

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Search Engine Marketing Specialization Can Hurt Overall Campaign Effectiveness

Recently, our search engine marketing (SEM) agency, Anvil Media, was up against a competitor for a piece of business. It was one of the rare situations in which we were notified that the company...

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The Three F’s Every Successful Entrepreneur Should Master

As a long-time entrepreneur, I’ve had the opportunity to found and co-found a variety of businesses and non-profit organizations. More recently, I’ve sat on advisory boards for other companies and have...

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The 5 W’s of a Winning Startup

As I transition my career to focus more on consulting with startups and agencies, I’m discovering patterns in my discussions with business owners. My OCD/anal-retentive nature drives my need to...

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Three Tips for Getting the Most from your Business Mentor

As a long-time entrepreneur, I’ve had an opportunity to advise a variety of startup companies over the years. In that time, I’ve noticed common themes among fledgling business owners (and executives)....

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7 Ways to Sabotage a (Timeshare) Sale and 10 Ways to Save It

While on a recent Mexico vacation, I agreed to sit through a 90 minute presentation about private residences (not to be confused with timeshare condos!). Hours later, I found myself frustrated,...

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Four Strategies To Keep Your Clients From Firing You

Since I joined the agency world in 1994, I’ve had the opportunity to pitch digital marketing services literally thousands of companies. In that time, I’ve even been fortunate enough to have won a...

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Turn Website Visitors into Customers via Conversion Optimization

As the old adage goes, “You can lead a horse to water, but you can’t make him drink.” In a digital world, a lack of ability to convert website visitors into customers can crush your business. Rather...

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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media,...

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Hire for Culture, Talent and Traits, not Skills, Knowledge or Experience

As founder of career community pdxMindShare, I’ve met thousands of professionals over the last decade and heard their unique stories. Over that time, I’ve had the opportunity to identify trends in what...

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Six Alternatives to LinkedIn Questions & Answers

I can’t tell you how disappointed I was to read that LinkedIn plans to discontinue LinkedIn Questions & Answers at the end of January. For many years, LinkedIn has been a top five traffic source to...

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Unhappy With Your Business? Create a Credo!

While lying in bed one night, I began thinking about how unhappy I was at work and how I’d wished things were different. I’d spent so many years trying to keep my team happy and realized I’d failed...

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It’s Just Business

At some point in our lives, we’ve heard the phrase “It’s just business.” Typically, the phrase is preceded by a more powerful statement, like “we have to let you go, nothing personal.” Whether you’re...

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Good Enough: Agency vs. In-House Marketing Career

In the midst of retooling and repositioning my search engine marketing agency to an integrated marketing consultancy, I’ve had the opportunity to interview a variety of candidates for key roles. While...

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3 Ways to Rock Your SEO (As Told In Band Photos)

I’m thrilled to speak at the upcoming virtual event: LEARN. This event includes more than 40 sessions on social media and digital marketing, and I am presenting on SEO. Inspired by Awkward Band Photos...

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Four Leadership Lessons from George Clooney’s Kowalski in Gravity

Last night, I watched the Academy Award-winning movie, Gravity. I was riveted by the effects and storyline, but what moved me most as an entrepreneur, was Clooney’s brief but memorable role as...

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Tips to Enhance Your Events via Social Media

This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused...

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5 Sure-Fire Ways to Impress Your CMO

One of the most elusive and challenging executive roles in larger corporations is that of the chief marketing officer (CMO). Typically responsible for all aspects of marketing, from initial product and...

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The 4 P’s Of A Successful Marketing Automation Program

I’m a big fan of marketing automation, don’t get me wrong. At Anvil, we champion the use of marketing automation, particularly to our B2B clients. Unfortunately, our own internal use of a marketing...

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Tips For A Successful Internship From A Former Intern

I recently had lunch with a former Anvil intern and was able to gain valuable insights into improving our company, from a fresh perspective. It also gave me an opportunity to share my tips for recent...

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Mobilize Your Content For A Growing Mobile Audience

We all know that content is king, where search engines and social media platforms rule the digital landscape. Brands like Red Bull and GoPro have embraced the concept of being publishers, and sales...

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Podcast Strategy: A Roadmap for Businesses

If you’re an active podcast listener, you likely use popular podcast platforms (i.e. “podcatchers”) like iTunes, Soundcloud, and Google Podcasts to download or stream one of more than 1 million...

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